Editorial Guidelines
Our Publishing Principles
PREFACE
PGM & Son is an award-winning, family-run pest control company, founded by Phil Martin, built on professional standards, technical competence, and long-term trust. Our brand name, our accreditations, and our professional standing carry responsibility, and we are committed to maintaining the highest standards of accuracy, integrity, and transparency in all the content we produce.
We are proud members of recognised industry and professional bodies, including BPCA, NPTA, CRRU, BASIS Prompt, TrustMark, the Hereford & Worcester Chamber of Commerce, and the Herefordshire Green Network.
These publishing principles guide everything we write in our pest control articles. They exist to ensure our content reflects the same care, responsibility, and professionalism that we bring to our work in the field, and demonstrates the authority and trustworthiness expected of an accredited, award-winning pest control business.
1. Expertise First
We only publish content we are professionally qualified to stand behind as pest control specialists.
Our advice is grounded in:
-
Practical, real-world experience
-
Recognised industry standards
-
Current UK best practice
If we wouldn’t say it to a customer on site, we don’t publish it.
2. Accuracy Over Speed
Being correct matters more than being quick.
We take care to ensure all information is:
-
Factually accurate
-
Legally compliant
-
Aligned with UK pest control regulations and professional guidance
Where outcomes depend on circumstances, we state this clearly.
3. Safety Is Non-Negotiable
We never publish content that could encourage unsafe, illegal, or irresponsible pest control.
Public health, animal welfare, and environmental protection always come before marketing or clicks.
4. Professional Integrity
Our content reflects the standards expected of an accredited, award-winning pest control business.
We:
-
Avoid exaggeration and scare tactics
-
Do not make guarantees we cannot control
-
Treat competitors, clients, and the public with fairness and respect
Trust is earned through honesty and professionalism.
5. Respect for Wildlife & Environment
Pest control is about responsible management, not unnecessary harm.
We promote:
-
Prevention before treatment
-
Proportionate and humane control
-
Environmentally responsible decision-making
Our membership of Herefordshire Green Network reinforces our commitment to sustainability.
6. Helpfulness Over Promotion
Our content exists to help people understand pest problems and make informed decisions.
We aim to:
-
Explain clearly
-
Advise responsibly
-
Promote professional intervention only when appropriate
Marketing or sales messaging always comes second to helpful guidance.
7. Plain English, No Nonsense
We communicate clearly and directly, without fluff.
-
No jargon without explanation
-
No sensationalist language
-
No marketing hype
Just calm, professional guidance from trained pest control experts.
8. Accountability
We stand behind everything we publish.
Our name, reputation, and professional memberships matter.
When best practice, legislation, or guidance changes, we review and update our content accordingly.
9. Local Knowledge Matters
Pest control is influenced by location, season, and environment.
Where relevant, our content reflects:
-
Local and rural conditions
-
Agricultural and domestic realities
-
Practical experience gained on the ground in Herefordshire and the wider region
10. Long-Term Trust in our Brand
Every article should strengthen confidence in our brand, business and in professional pest control as a whole.
Short-term attention or traffic is never worth long-term credibility.